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It's Not Me, It's You: Why Butler is Done With the Gawker Network

Monday, February 21, 2011

Look, Gawker, you guys have some great sites in your network pandering to all interests and personalities.  But you and me, we need to have a serious talk, because this... what we have... it just isn't working anymore.  But don't worry, I have my reasons, which lie after the jump...

If you spend time on the internet, it is guaranteed that you frequent at least one site in Gawker's network on a regular basis, be it Gawker themselves, Kotaku, io9, Gizmodo, Jezebel, whatever.  Many of you may also have noticed recently that all of the sites affiliated with Gawker media look like absolute, unnavigable ass.  Now, they do seem to have at least made some attempt in the last few days to rectify what the site's redesign initially looked like, but the main problems are still there, mocking us with their hideous design, awkward implementation, and total lack of practical functionality.  First of all:

If I want a magazine, I will buy one.  You are a blog.

Look, your little layout to make your site look more like a magazine is charming and just THE cutest little effort, but I'm going to clue you in to something.  No matter how stylistically similar your site may be to a magazine.  It is not.  If I read it on a computer sitting at my chair, I simply want basic website functionality.  You guys are a blog network, and you know what? There is no shame in looking like a blog.  But these giant pictures that you're shoving down my throat on the main page, contextless snippets, rather than introductory sentences, and the simply garish clashing of the main screen and side bar (more on that below) make this site achieve its goal of looking magazine-esque, but the impression I get is more "National Enquirer", than "New Yorker".


What the hell is with the sidebar and the "main" scrolling section?

Honestly, this is simply purely redundant (did the picture perhaps betray my sentiment prematurely?).  I can flip over to "blog view" and scroll through the articles on the main screen in chronological order, where I may actually get a hint as to what they are about (though the pictures are now so fucking huge that they get in about half a sentence before the page break), or I can scroll through their sidebar, which offers literally the exact same content, only you have the option of sorting by post popularity (and when I want my news to be up to date, chronological order is what makes far more sense).  I just don't understand why they even offer the option of the sidebar at all when their painful "blog view" offers the exact same experience.  And don't even get me started on the "magazine" layout.  Would you rather have a continually loading series of articles on your page as you scroll, or four articles?  This doesn't generally affect the functionality of the site, but redundancies of this nature simply appear sloppy, and I don't like spending time on sites that appear to have been designed by an ADHD patient with absolutely no sense of scale.  You know what they could use to replace the superfluous sidebar?  A fucking search bar


The sites just look awful.

The day I hit up Kotaku when the redesign officially set in, I was bombarded with screencaps, giant titles, context-less quotes in big gray boxes, and finally, an epileptic seizure from the sensory overload.  All of the Gawker sites look like someone vomited a pile of pictures and captions onto a blank slate, smeared it around, and called it a day.  How you present your site is the primary way you advertise yourself to the world, and Gawker media seems to want to advertise themselves these days as colorblind children who just learned rudimentary web design and were robbed of their sense of scale by an unfortunate birth defect.

Seriously...what the hell is this?
So what can you do?

Thank god Gawker isn't the only damned thing on the internet, right?  There are a plethora of alternatives wherein you can still get your gaming/celeb/feminist/tech/bestiality/etc news, and you'll find yourself completely forgetting about Gawker in no time.  Need some good and embarrassing celebrity stories? What Would Tyler Durden Do offers some fine alternatives (and while I personally don't really like Perez Hilton, there is that too).  Gamers, I'm sure that Kotaku was never your only source and haven't had any problems finding alternatives.  My top three methadones to Kotaku's heroin would have to be Joystiq, Rock, Paper, Shotgun, and Giant Bomb.  Are you more the io9 type?  You will probably find some solace in the Scientific American Blog (which admittedly is a little ugly, but makes up for it with a goddamn search bar).  Gizmodo can be readily and easily replaced with Popular Science's Blog.  Marc and Angel Hack Life is a very visually appealing and easily digestible site that provides a fine alternative to LifeHacker.  Feminist readers can find their fixes on College Candy or The Frisky (though the latter is part girl news, part celeb gossip).  For suitable replacements for Deadspin, why not check out the sardonic Kissing Suzy Kolber, or you can wait for the editorial effort from Bill Simmons, which promises to feature Chuck Klosterman, Lane Brown and Katie Baker.  Though it has yet to launch, the site is purported to be about 70% sports/30% pop culture, but with that writers' lineup, you know it'll be worth reading.  I would offer alternatives for Jalopnik, but do not for the life of me know a single person who reads Jalopnik.

Got any thoughts on the new Gawker layout you want to vent?  Alternative recommendations for sites from which one can gather their desired (nay NECESSARY) news factoids? The comments section awaits, dear readers!

7 comments:

Anonymous said...

I was one of those people that spent a great amount of time on Gawker, Io9, GawkerTV, etc. In fact, I figured it out the other day that I must have clicked on at least 50 different stories a day on average and commented regularly.

In one of my last comments I compared the new Gawker design to the final season of Lost: How could something with such promise end up a steaming pile?

There were many folks who responded to me that they loved the analogy. One of them, however, was not Mr. Denton. After my comment, he canceled my account so I could no longer comment (I have heard he did this to many others as well - does this remind you of anyone in the middle east right now???)

Anyway, I want to state that I have not been back to Gawker or any of the other sites since this happened and guess what?

My life is just fine.

In fact it's better.

Here is a comment I was going to leave at Gawker (under another name since Denton deprived me of doing it under my own name). I believe it sums up what your article is getting at.

"Since the HORRENDOUS re-design and the cancellation of my account, I haven't read or Posted anything on Gawker. Until today.

I just want to thank you Denton!!

If you hadn't been so selfish, so arrogant , so disdainful of readers, I never would have realized how much time I actually spent here.

My life is great. And gettin' better every day!

Guess what? There's a whole world out there besides your sites.

You just keep on believing that we need you more than you need us."

I will never go back. I have deleted every book mark from his company.

Screw you Denton...

February 21, 2011 at 1:36 PM
Anonymous said...

It's not just the readers that are done with Gawker, the great majority of the regular commenters have gone as well. They have setup camp at Crasstalk (http://crasstalk.com/).

February 21, 2011 at 1:56 PM
tommix30 said...

I agree, I used to spend a hour every day on Gawker. Now I check it once every couple of days to see if they will ever listen to the users.

I noticed their stats are WAY down. I too tried to post some comments with my login and somehow, they never made it.

My full withdrawal should be complete in about another week.

February 21, 2011 at 3:17 PM
Anonymous said...

IO9 was my regular site, checking regularly many times a day. I feel bad for the writers there as they deserve better but I just can't abide these kind of obnoxious, pointless and frustrating changes.
The fact they had to dedicate a whole article to how to use the redesigned site says it all. Life is too short for that kind of crap. Much easier to migrate to sites that deserve the visits.

February 23, 2011 at 9:13 AM
Anonymous said...

I agree I still like some if the writers so i go back to find there articles but the layout and tiny snippets from other sites are ruining it entirely. It's like digg when it changed I was there daily now I never go back... It's too bad

February 24, 2011 at 9:59 AM
Anonymous said...

Gizmodo was my daily fix. Lifehacker, Jalopnik, and Kotaku were regular visits. Ever since the change I have not been back. I do run regular searches to see if Denton gets it yet. The internet is filled with once hugely successful sites that now live on (barely) due to stupid managerial decisions.

I would like to see them retract the changes but I have the strong suspicion that by the time Denton realizes his mistake(s) that the rest of us will have moved on. It may be too early to call the death knell of Gawker but it won't be long now.

February 28, 2011 at 2:06 PM
M. Butler said...

I'd say death-knell is hasty, but unless they figure out something quick, their marginalization (as many of our astute commenters have pointed out) is all but inevitable.

March 1, 2011 at 2:04 PM

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